Big ideas, often start small. Close by. Where it really matters, personally.


It’s what we most believe in; the personal interest and motives behind ideas for change. Much more than big visions with grandeur - and countless PowerPoint slides.


We’re entrepreneurs. Truly ambitious. Driven. We have always created new dynamics and change. Simply because it is in our spirit, as a team. What is good, can always be done better. Non-stop we provoked new developments and set new standards. In our company. In our industry.


By orchestrating the right blend of creativity, talent and willpower, a company can produce an enormous amount of energy. We use this energy to create economic as well as environmental value. How we earn our living is equally important as how much we earn. 


With vigour we pursue our goal to become a fully purpose-based company, putting people and planet at the heart of everything we do. It is a challenge unlike any other. But we rely on our company experience and spirit, approaching challenges with honesty, self-criticism, inventiveness and unlimited determination. 


Achieving our goal is not a process of days or weeks. It is a journey.

Facing difficult moments and decisions is part of this journey. It will help us to become true pioneers with a purpose.

The prism contains the fundamentals of XD Connects’s strategic positioning. It has three elements:

• The strategic objective; what should the positioning help to achieve?
  You can call this the why.

• The positioning itself; what is the core of what we offer as a company, which role do we want to play?
  You can call this the what.

• The leading principle; what is our leading principle in how we bring this to life?
  You call this the how.