• Products are shot on dark background with dramatic lighting.
• Lights have subtle color domination.

• Hero product pictures have a misty white background.
• Genuine drop shadow to the products.

• Captures the real essence of the products people use in real life .
• Human subjects, when present, are captured in action but never looking straight at the camera .
• The camera can either be wide open and show the context or focus on hands holding/using the product .
• When human subjects are absent, the focus is on the products captured in warm and familiar contexts.
• Outdoor setting is preferred.

• Should feel natural and with consistent and natural lighting .
• The images shown are solely placeholders; we do not own the license to them.

Library recommendations:

• Getty images
• Adobe Stock
• Unsplash
  

Connecting and combining photography plays an essential role in the brand image. The composition is constructed by dividing the frame by 50/50, with one side with the product hero photography and the product in context or landscape photography on the other.

Please do not use the primary or secondary colors for the product background. Only use background colors.